{Paint Alley} Privacy Policy
I-WAY COMPANY LIMITED (hereinafter referred to as "we", "us", or "our"), the operator of Paint Alley, respects your concerns about privacy and values our relationship with you.
When you visit the online store (hereinafter referred to as the "Store") authorized by us and established by our SaaS service provider, SHOPLINE (hereinafter referred to as "SHOPLINE"), we may collect, process, and use personal data about you (including your employees and/or representatives). If you visit or make a purchase at the Store, we may also collect, process, and use your personal data. We are fully aware of the importance of personal data to you, and we are committed to ensuring the integrity and security of the Store. This Privacy Policy describes the types of personal data we collect about you, how we use this information, who we share it with, and the choices available to you regarding our use of this information.
What We Collect
We may obtain personal data about you from various sources. We may collect this information when you visit our Store or when you visit and/or use our social media/social network pages (or their related stores or corresponding applications, such as Facebook, Instagram). When you visit the Store or our social media pages, we may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs, and web beacons.
Categories of Information You ProvideThe categories of personal data collected by the Store may include:
Identification: (1) Personal identification (e.g., name, address, telephone, email, etc.); (2) Financial identification (e.g., credit card or financial institution account information, etc.).
Personal Characteristics: Personal description (e.g., gender, date of birth, size, etc.).
Social Circumstances: (1) Residence and facilities (e.g., residential address, etc.).
Information You ProvideYou may choose to provide personal data to us in a variety of ways, such as when you register on our Store, shop on our Store, or via our social media. The types of personal data you may provide to us (where applicable) include:
Contact information (e.g., name, postal address, email address, mobile or other telephone number);
Age and date of birth;
Gender, preferred language;
Username and password;
Payment information (e.g., your payment card number, expiration date, delivery address, and billing address);
Purchase history;
Product preferences and communication channel preferences;
Content you provide (e.g., photos, reviews, articles, survey responses, and comments);
Information provided to us when you visit our social media pages (e.g., your name, profile picture, likes, location, friend list, and other information described on the social media network or application registration page);
Device identifiers, such as information about the device, like MAC address, IP address, or other online identifiers.
You provide your personal data voluntarily, but if you do not provide your personal data, you may not be able to access certain services and promotions.
Why We Collect Your Personal DataThe specific purposes for which the Store collects personal data are to provide you with goods or services, including but not limited to: (1) Consumer and client management and service; (2) Consumer protection; (3) Online shopping and other e-commerce services; (4) Verifying your identity (e.g., to protect you from fraud and other crimes); (5) Resolving various types of disputes; (6) Enhancing secure transaction behavior; (7) Debt collection; (8) Notifying you of business opportunities, products, services, and updates; (9) Detecting and protecting you and the Store from error, fraud, or other criminal activities, and monitoring compliance risks; (10) Investigating potential illegal acts against personal safety, property safety, and breach of contract; (11) Fulfilling terms and conditions and return policies; (12) Actions required by law; and (13) Other purposes agreed by you at the time of collection.
How We Use Personal Data
We may use the information you provide for the following purposes:
Send you promotional content or other communications;
Provide you with requested information and services;
Contact you to follow up or confirm your orders, returns, or refunds, and send you other non-marketing communications related to the products and services we provide to you;
Process your payments and/or transactions;
Create and manage your account, including accessing your purchase history;
Respond to your inquiries;
Tailor ads on our Store, social media, and elsewhere to your interests and history;
Communicate with you and manage your participation in special events, contests, sweepstakes, surveys, and other offers;
Operate and communicate with you about our social networks;
Operate, evaluate, and improve our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, performing market research, data analysis, and customer relationship management programs, and performing accounting, auditing, and other internal functions);
Comply with applicable legal requirements, relevant industry standards, and our policies.
Direct MarketingIf you provide us with your personal data, we intend to use it for direct marketing purposes to offer or promote the availability of our goods and/or services. However, we will confirm that you do not object to receiving such marketing messages when we first send them to you. You may opt-out at any time.
We will only use the personal data you provide for direct marketing in accordance with the Personal Data (Privacy) Ordinance of Hong Kong.
How We Use "Cookies" and Other Similar Tracking Technologies
(1) What are CookiesCookies are small files stored on your computer, mobile phone, or any other smart terminal device by the Store server when you log in to the Store or browse Store content. They usually contain identifiers, store names, and some numbers and characters. Cookies allow us to identify your browser when you visit the Store again.
(2) How We Use CookiesWhen you use our Store, we may collect information about the device model, operating system, device identifier, and login IP address through Cookies or similar technologies. Cookies allow us to recognize you when you visit the Store, optimize the user-friendliness of the Store, and adjust the Store according to your needs.On the Store established by us in SHOPLINE, with the help of Cookies and other similar technologies, we can identify whether you are our existing user or member without having to log in and authenticate on every page.
(3) How to Manage CookiesYou can manage or delete certain categories of tracking technologies according to your preferences. Most internet browsers also allow you to choose whether to disable all Cookies or only third-party Cookies. Please refer to the "Help" menu in your internet browser for details.
How We Process, Share, Transfer, and Disclose Personal Data
(1) ProcessingCertain functions of the Store may be provided by our third-party partners. We may entrust partners (including technical service providers) to process certain of your personal data (e.g., payment gateways processing credit card info). We will sign confidentiality agreements with third-party service providers to govern data processing.
(2) SharingWe will not share personal data with any third party unless one or more of the following circumstances exist:
Upon your request, or with your prior explicit authorization or consent;
Related to fulfilling our obligations under laws and regulations;
Sharing with SHOPLINE and SHOPLINE's affiliates: To provide you with SHOPLINE products and services, verify accounts, and protect security, you acknowledge and agree that we may share your personal data with our affiliates.
(3) TransferIn principle, we will not transfer control of personal data to any third party, except:
Upon the request of the data subject, or with prior explicit authorization or consent;
Related to fulfilling obligations under laws and regulations;
Transfer in the event of a change in the operating entity following an acquisition, merger, restructuring, or bankruptcy.
(4) Public DisclosureIn principle, we will not disclose your personal data to the public, but we may disclose your personal data in accordance with our agreement with you or applicable laws and regulations.
Your Rights and Choices
We offer you certain choices in connection with the personal data we collect from you.
Email Opt-Out: You can opt-out of receiving marketing emails from us at any time by clicking the unsubscribe link in our marketing emails or by contacting us at inquiry@i-way.hk.
Withdraw Consent: You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal data.
Access, Update, and Modify Personal Data: You have the right to request access to and receive details about the personal data we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. You can request to review, change, or delete your personal data by sending an email to inquiry@i-way.hk.
How We Protect Personal Data
We maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. For information on how SHOPLINE retains and protects personal data, please refer to the SHOPLINE Privacy Policy.
How We Update This Privacy Policy
This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal data practices. We will post a prominent notice on our Store to notify you of any significant changes to our Privacy Policy.
How to Contact Us
If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at inquiry@i-way.hk.
